We are delighted to have successfully received an InnoScheck grant from Innosuisse together with Valnova GmbH and the Zurich University of Applied Sciences (ZHAW) . This project addresses a topic that is important to many micro-enterprises in today’s digital world: gaining market visibility – efficiently and cost-effectively.
The project goal was the conception and development of an artificial marketing assistant specifically tailored to the needs of small businesses. The assistant is intended to support entrepreneurs in implementing targeted measures to increase market visibility without significant effort or large marketing budgets.
The role of diehm it-services in this project consisted of conducting UX analyses and creating screen prototypes . Together with the project partners, we focused intensively on designing a user interface that is intuitive and user-friendly while simultaneously addressing the specific requirements of micro-enterprises.
Wir freuen uns, einen Beitrag zur Förderung von Micro-Unternehmen und zur digitalen Transformation in der Schweiz zu leisten. Durch unsere Zusammenarbeit mit erfahrenen Partnern wie der Valnova GmbH und der ZHAW sind wir zuversichtlich, dass dieser Ansatz kleinen Unternehmen neue Möglichkeiten zur Marktsichtbarkeit eröffnet.